More specifically, your ad could still show up if the search includes only some of the keyword terms. This remains true even if the terms show up in a different order. With this classification, your ad will not show up in searches that contain all of your negative keyword terms. Negative broad match is the default when it comes to negative keywords. More specifically, when adding in negative keywords, you’ll need to consider things like synonyms, misspellings, and other distinctions to ensure you’re properly filtering queries. These same terms are used to describe their negative counterparts, but they function in slightly different ways. When setting up a PPC campaign, you can utilize broad match, phrase match, or exact match keywords. This way you’ll save money and improve your overall campaign. By simply adding “free” to your negative keywords list from the example above, Google will prevent your ad from showing up in any queries containing that keyword. You pay every time your ads display on Google and showing up for irrelevant queries can quickly diminish your advertising budget. Their ads may show up for a wide range of broad match keywords like “free marketing software” or “marketing software for free.” Assuming your software isn’t free, any consumer who clicks into the ad will leave disappointed. This helps you limit ads from showing up for irrelevant queries that won’t land you clicks or conversions.įor example, consider a business trying to advertise a paid marketing software. Negative keywords are words you can apply to your PPC campaign to block your ads from showing up in any search queries that include them. In this article, we’ll look at what negative keywords are and why they’re essential for a streamlined PPC campaign. When used correctly, negative keywords can have a noticeably positive impact on the success of your PPC campaigns.ĭespite the connotation that something ‘negative’ is bad, the proper use of negative keywords may be able to save you between 10% to 20% on your digital advertising budget.īy understanding how your target audience searches, you can make use of these specific kinds of keywords to effectively reduce wasted clicks.
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